Practical guides
Practical guides for your business
Understand the obstacle before choosing a website, campaign or automation. Practical checks and links to the service that can help.
Why doesn't my business appear on Google?
Search your exact business name and city, then your service. A site missing from a generic search is a different issue from a business profile that cannot be found by name.
Read the guide ↗Practical guideStore visits but no sales: what should you check?
Check the reporting period, source and audience. Traffic unrelated to your offer and your own tests should not be confused with purchase intent.
Read the guide ↗Practical guideHow much does a business website cost in Morocco?
List pages, languages, catalogue, content, administration and integrations. A simple brochure site and a connected shop are different projects.
Read the guide ↗Practical guideSEO or Google Ads: where should you start?
Choose a specific service, audience and useful action such as a complete quote request. Visibility and sales are different objectives.
Read the guide ↗Practical guideHow can you automate customer replies and follow-up?
Start with common questions about prices, opening hours, delivery and the next step. Distinguish information requests from actions that need approval.
Read the guide ↗Practical guideHow should you follow up on an unanswered quote?
Check the scope, document sent and agreed next date. No universal delay suits every quote; a missing response may mean a question or a timing issue.
Read the guide ↗Practical guideGoogle Ads clicks but no conversions: what should you check?
Define whether you count a click, received form, phone call or confirmed purchase. Check conversion status and tags with Google's documented tools.
Read the guide ↗Practical guideWebsite visits but few enquiries: what should you check?
Check the reporting period and traffic sources. Your own tests and unrelated visits should not be confused with interested prospects.
Read the guide ↗Practical guideHow do you organize repeated product and delivery questions?
Group questions about variants, prices, delivery, payment and returns. Prioritize those that block a purchase.
Read the guide ↗Practical guideHow do you organize a dental practice's appointment requests?
Use approved opening hours, location and reception details. The assistant provides practical information rather than clinical advice.
Read the guide ↗Practical guideHow do you track cleaning quote requests?
Separate regular office cleaning, one-off work and post-construction work. State the areas actually served.
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