Understand the figures
Check the reporting period and traffic sources. Your own tests and unrelated visits should not be confused with interested prospects.
Clarify the offer
Explain who the service is for, the problem it addresses and the next step. Match the landing page to the search or advert and show real evidence.
Test contact on mobile
Open the buttons, complete the form and verify where it arrives. A WhatsApp click does not prove that a message was received.
Measure the next step
Choose the clearest obstacle and one coherent change. Track complete quote requests or confirmed appointments, taking seasonality and traffic changes into account.