Test conversion measurement
Define whether you count a click, received form, phone call or confirmed purchase. Check conversion status and tags with Google's documented tools.
Follow the click
Open the landing page on a phone and submit an authorized fictional enquiry. Verify reception, errors and consistency between the advert and the offer.
Review search intent and area
Review available search terms, target areas and landing pages. An out-of-area visit or a request for a service you do not offer is not a qualified enquiry.
Fix the first obstacle
Fix tracking when measurement is broken, the form when it fails, and targeting when searches do not match. Raising the budget alone does not resolve these issues.