Define your objective
Choose a specific service, audience and useful action such as a complete quote request. Visibility and sales are different objectives.
Understand the timelines
SEO develops gradually through useful content and technical work. Ads can place an offer in front of searchers sooner while the campaign is funded.
Check the landing page
Both channels need a clear offer, genuine evidence, mobile usability and a working contact process. More traffic does not repair a broken form.
Compare the right costs
Separate media spend, management, content and technical work. Evaluate enquiry quality and confirmed outcomes; neither channel guarantees revenue.