Understand the visits
Check the reporting period, source and audience. Traffic unrelated to your offer and your own tests should not be confused with purchase intent.
Review product information
Explain variants, price, delivery costs, returns and availability. Use genuine images and make essential conditions visible before checkout.
Test the checkout
Try the purchase journey on a phone with an authorized test. Check payment errors, unexpected costs and whether a confirmed order really reaches your system.
Choose one measurable change
Separate product views, checkout starts and confirmed purchases. Correct the clearest obstacle before buying more traffic. The linked Shopify discussion illustrates a real merchant question, not search volume.